Ep.58 Screen Tourism with Seren Welch

Ep.58 Screen Tourism with Seren Welch

How to maximise publicity around a film or TV production in your destination or venue, with Seren Walsh In this episode, Kelly Ballard chatted with Seren Welch, a specialist tourism consultant, about the impact of film and TV locations on destination marketing. Here’s...
Ep.54 Ten steps to create a Marketing Strategy

Ep.54 Ten steps to create a Marketing Strategy

10 steps to successfully create a Marketing Strategy for visitor attractions, experiences and hospitality businesses in 2025.   Are you a marketer or business owner of a tourism, leisure or hospitality business? Today’s podcast episode with host Kelly Ballard will...
Ep.37 Working with Influencers with Weekend Candy

Ep.37 Working with Influencers with Weekend Candy

Influencers: who to work with, why and how in the visitor economy. Conversation with travel writer and content creator Claire Robinson from Weekend Candy.  Working with the right influencers can help you make sales – but with the growing number of influencers,...
Ep.36 Noble Performs talking digital marketing trends in 2024

Ep.36 Noble Performs talking digital marketing trends in 2024

Noble Performs digital agency conversation: Digital marketing insights in travel and tourism 2024 with Jarrod Lopiccolo & Kate Sikora.  In today’s conversation I spoke to Jarrod and Kate from the digital agency Noble Performs. I wanted to speak to them, not only...