How to maximise publicity around a film or TV production in your destination or venue, with Seren Walsh In this episode, Kelly Ballard chatted with Seren Welch, a specialist tourism consultant, about the impact of film and TV locations on destination marketing. Here’s...
10 steps to successfully create a Marketing Strategy for visitor attractions, experiences and hospitality businesses in 2025. Are you a marketer or business owner of a tourism, leisure or hospitality business? Today’s podcast episode with host Kelly Ballard will...
Unpacking Ski Travel: How Online Ski Company Heidi is Redefining Getting to the Slopes, with CEO Marcus Blunt. In this episode, Kelly had the pleasure of chatting with Marcus Blunt, co-founder and CEO of the Bristol-based online ski travel company Heidi. Since its...
Influencers: who to work with, why and how in the visitor economy. Conversation with travel writer and content creator Claire Robinson from Weekend Candy. Working with the right influencers can help you make sales – but with the growing number of influencers,...
Noble Performs digital agency conversation: Digital marketing insights in travel and tourism 2024 with Jarrod Lopiccolo & Kate Sikora. In today’s conversation I spoke to Jarrod and Kate from the digital agency Noble Performs. I wanted to speak to them, not only...