Magical marketing strategies
for the visitor economy
that drive bookings ticket sales footfall
If you have arrived here then you are probably someone who is interested in the visitor economy – visitor attractions, tourism, hospitality, experiences or placemaking.
I’m Kelly Ballard and I’ve been offering my freelance marketing and consultancy services for almost nine years and have a constant stream of clients, in an industry that I am just a little bit obsessed with.
My speciality is creating marketing strategies and plans that drive footfall, people through the door and bookings.
Visitor Economy Marketing Services
If you are a business in hospitality, tourism, leisure or events, you might have a marketing dilemma that you need an expert to help you seek clarity on. A One-to-One Marketing Strategy Consultation can help guide you or put you back on the right path.
Are you looking for help, or an extra pair of hands, to work on a marketing challenge where you don’t have the time or in-house expertise to do it yourself? The Bespoke Marketing service is for clients who have a very specific brief.
If your organisation is short on marketing resources and needs some strategic guidance and support, a Marketing Mentor might just be the solution you’re looking for. I help CEO’s as well as junior marketers who need to learn more about the industry.
Who is Visitor Elves?
The Visitor Elves are a collective of talented marketing specialists working behind the scenes to provide a whole host of marketing services, led by me, Kelly Ballard.
I’ve worked with visitor attractions, tours and experiences, pubs and restaurants, event promoters, Local Authorities, Business Improvement Districts (BID’s) and Destination Marketing Organisations and everything in between.
Book a free 30 minute chat now to see if I can help you
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Latest Podcast Episodes
Hear from people who work in the visitor economy of the West of England talking about their organisation, what they do, their tips for success and their story.
About Episode 37Influencers - who to work with, why and how in the visitor economy. Conversation with travel writer and content creator Claire Robinson from Weekend CandyWorking with the right influencers can help you make sales - but with the growing number of...
About Episode 36Noble Performs digital agency conversation - Digital marketing insights in travel and tourism 2024 with Jarrod Lopiccolo & Kate SikoraIn today’s conversation I spoke to Jarrod and Kate from the digital agency Noble Performs. I wanted to speak to them,...
About Episode 35Super Culture not only creates large-scale events such as the annual light festival GLOW and Whirligig but also works on initiatives that involve the entire community.We often travel to experience a different ‘culture’. That culture is not just about...