About Visitor Elves

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Some Background

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The Visitor Elves are a collective of talented marketing specialists working behind the scenes to provide a whole host of marketing services.

I, Kelly, head up strategy and planning, pulling in those specialists, depending upon the needs of the project. We are not an agency which helps us keep our overheads low.

I’ve been creating and delivering successful marketing strategies for the visitor economy in the West of England for 20 years.

Over that time, I have put destinations back on the map, driven footfall to lesser known places, helped launch many new experiences and initiatives and create effective marketing plans for attractions, hospitality businesses, events, local authorities, Business Improvement Districts (BID’s) and many others in between. See the portfolio for some of my experience.

Kelly sitting at her desk holding an online consultation with a female client
Happy Kelly holding a blue mug looking at the podcast name Elves of the Visitor economy

Becoming Visitor Elves

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In 2022, coming out of the pandemic, I launched a podcast ‘Elves of the Visitor Economy’ featuring my conversations with people doing interesting and inspiring things in the visitor economy of the West of England. Our chats gave others connection and insight in that disconnected, post-pandemic world and thousands of people listened in across the globe.

In 2023, after 8 years working as a consultant and marketing freelancer, I’ve brought together the podcast and my consultancy business under one brand: ‘Visitor Elves’.

Visitor Elves is an expansion of the services I offer, working in collaboration with my network of talented specialists, to support multiple/larger projects and, provide more cost-effective services to businesses that need strategic marketing support and mentoring for lone junior marketers.

Happy Kelly holding a blue mug looking at the podcast name Elves of the Visitor economy

Loving my Life

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I’m always learning and absolutely love tech and digital marketing. I’m often found reading and listening to podcasts about marketing, psychology and human behaviour, which helps both my work and my personal life. Despite a degree and various Chartered Marketing studies, my style is very instinctive.

In 2020, I earned a Distinction in Squared Online Google Digital Strategy and I stay current with the ever-evolving digital landscape through regular CPD training with organisations such as TechPixies, an incredible community for women in social media.

I live in Bristol, where, for better or worse, I married a Bristol Rovers fan. I have two active tweenagers and two cats.

When I’m not working, or with my family, you will find me running, playing tennis and I’ve recently taken up mountain biking – yep, the last one is definitely a mid-life crisis.

Kirsty van den Bulk sitting at a desk discussing video marketing
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“Kelly is a great strategic marketing thinker and has an in-depth knowledge of the Visitor Economy. I enjoyed greatly working with her in my role as a Board Director for Visit Dean Wye (DMO for the Forest of Dean & Wye Valley).

She helped the marketing team clarify the strategic direction and key target audiences for the brand and worked with us to develop a solid and refreshed proposition.”

Sarah Orchard ~ former Board Director, ‘Visit Dean Wye’

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