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6 steps to finding your ideal customer
When did you last think about things from your customer’s point of view? Understanding your most important customers is the key to your business!
The most successful “stand apart” businesses focus on their ideal customers in their marketing. They know exactly who their ideal customers are and communicate with them clearly. They have spent time understanding their customers’ needs and motivations.
In the visitor economy, we can get caught up in thinking that everyone is a potential customer, guest, or visitor. If you think this way, your marketing may not appeal to anyone.
We often spend too much time focusing only on promoting the “product” or “service”, calendar of events or seasonal offer. In the rush to plan what’s next, it often means forgetting what really matters to our customers.
Let me guide you in finding and understanding your ideal customer through 6 Simple Steps.
This guide will help you:
Focus your marketing efforts on the customers who will have the greatest positive impact on your business and, most importantly, your profits.
Make your marketing plans more efficient by tailoring how you communicate with different audiences.
Create marketing communications that will stand out from the competition.
Help you create experiences that serve your customers even more effectively.
I’ll send you the exercise I go through with my clients.
Get the ‘6 Steps to Finding your Ideal Customer’
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The information you provide on this form will only be used to provide you with updates and personalised marketing that is of use to marketers in the visitor economy. Your privacy is important to me.
I’m Kelly Ballard
I am the founder of Visitor Elves and a passionate strategic marketer working behind the scenes supporting businesses in the visitor economy to grow (efficiently) and reach their ambitions.
For 20 years, I have created and delivered successful marketing strategies for organisations in the visitor economy in the West of England.
My work portfolio has spanned Bristol Zoo Project, Noah’s Ark Zoo Farm, Forest Live concert series, to marketing destinations Cheltenham, Bristol, Forest of Dean & Wye Valley.
I am also the founder and host of the Visitor Elves podcast, where I chat with guests working in the industry, sharing inspirational stories and insights.
You can book a FREE 15-minute conversation to discuss any questions you might have.
Get the ‘6 Steps to Finding your Ideal Customer’
All fields are required.
The information you provide on this form will only be used to provide you with updates and personalised marketing that is of use to marketers in the visitor economy. Your privacy is important to me.