About Visitor Elves

Background

Visitor Elves is a marketing consultancy based in Bristol, supporting visitor attractions, destinations, visitor experiences, restaurants and many others in between.

I have over 25 years of experience in hospitality, marketing and visitor sector management. 

Throughout my career, I’ve helped put destinations back on the map, driven footfall to lesser-known places, launched new experiences and initiatives, and developed effective marketing strategies for a wide range of clients—from attractions and hospitality businesses to events, local authorities, and Business Improvement Districts (BIDs). 

My clients have ranged from Bristol Zoo Project to Noah’s Ark Zoo Farm, Marketing Cheltenham, Destination Bristol (now Visit West), Forest Live concerts, Bristol Cathedral, Mendip Activity Centre and many others in between.

Back in 2002, as a new marketing manager at a large attraction, I realised I lacked strategic marketing experience. Although I had a business degree and post-graduate courses under my belt, I didn’t have the industry know-how to develop a strong marketing strategy. I hired a consultant, but their corporate background wasn’t a good fit for the unique needs of the visitor economy, where budgets are smaller and approaches differ significantly.

This was my first major lesson: choose people who know your industry to help you grow faster.

Two decades later, I’ve refined my own marketing strategy and delivery approach, which I now use to help businesses and guide their junior teams.

See my portfolio for experiences and testimonials from some clients I have worked with. Checkout LinkedIn for the most up to date testimonials.

Always Learning

I’m always learning and absolutely love tech and digital marketing. I’m often found reading and listening to podcasts about marketing, psychology and human behaviour, which helps both my work and my personal life. Despite a degree and various Chartered Marketing studies, my style is very instinctive.

In 2020, I earned a Distinction in Squared Online Google Digital Strategy and I stay current with the ever-evolving digital landscape through regular CPD training with organisations such as TechPixies, an incredible community for women in social media.

I live in Bristol, where, for better or worse, I married a Bristol Rovers fan. I have two active tweenagers and two cats.

When I’m not working, I love the outdoors and keeping fit.  Pilates, playing tennis and cycling, I’ve recently taken up mountain biking for the buzz – yep, the last one is definitely a mid-life crisis.