Free Resources

10 Steps to Creating a Marketing Strategy – podcast episode and FREE download

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Are you ready to take your marketing to the next level in 2025? If you’re running a visitor attraction, hotel, restaurant, bar, or experience-based business, this free guide is designed just for you.

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What’s inside?

The year 2025 brings new challenges: rising costs, shifting consumer behaviours, and tightening leisure budgets. Without a clear marketing strategy, staying competitive can feel impossible. That’s why we’ve created this step-by-step guide to help you create a marketing strategy that drives footfall, boosts sales, and aligns perfectly with your business goals.

This guide will help you:

  1. Define Clear Goals: Clarify and set measurable objectives that keep your team focused.
  2. Identify Profitable Offerings: Know what sells and why.
  3. Competitor Analysis: Stay ahead by understanding your competition.
  4. SWOT Analysis: Pinpoint strengths, weaknesses, opportunities, and threats.
  5. Craft Your Brand Story: Build an emotional connection with your audience.
  6. Understand Your Customers: Identify their needs and preferences.
  7. Gap Analysis: Bridge the gap between your offerings and customer expectations.
  8. Actionable Marketing Plan: Turn insights into a practical roadmap for success.
  9. Resource Allocation: Maximise impact with efficient use of time and budget.
  10. Measure Success: Track progress and refine your strategy for continuous improvement.

 

To bring this process to life, listen to podcast episode 54 where Kelly talks through the process in an audio format.

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This free PDF outlines the 10 essential steps of the Visitor Elves Marketing Framework, developed by me, Kelly Ballard, an experienced marketer, with over 25 years of experience in the visitor economy.

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This guide gives you:
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Proven Framework: Based on real-world strategies that have delivered results for top attractions and experiences like Noah's Ark Zoo Farm and Mendip Activity Centre

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Tailored for 2025 Challenges: Learn how to adapt to current trends like wellness tourism, sustainability, digital transformation, and value-driven experiences

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Benefit from Kelly Ballard’s decades of hands-on experience in marketing for the visitor economy

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Don’t miss this opportunity to transform your marketing strategy and thrive in 2025!   Simply fill in your details below and
I’ll send you the framework I go through with my clients.

Get the ’10 steps to creating a marketing strategy’

I’m Kelly Ballard

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I am the founder of Visitor Elves and a passionate strategic marketer working behind the scenes supporting businesses in the visitor economy to grow (efficiently) and reach their ambitions.

For 25 years, I have created and delivered successful marketing strategies for organisations in the visitor economy in the West of England.

My work portfolio has spanned Bristol Zoo Project,  Noah’s Ark Zoo Farm, Forest Live concert series, to marketing destinations Cheltenham, Bristol, Forest of Dean & Wye Valley.

I am also the founder and host of the Visitor Elves podcast, where I chat with guests working in the industry, sharing inspirational stories and insights.

Marketing Strategy Consultation with Kelly Ballard
You can book a FREE 15-minute conversation to discuss any questions you might have.
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