Magical marketing strategies
for the visitor economy
that drive bookings ticket sales footfall
Hello!
If you have arrived here then you are probably someone who is interested in the visitor economy – visitor attractions, tourism, hospitality, experiences or placemaking.
I’m Kelly Ballard and I’ve been providing marketing services to businesses in the visitor economy for over 25 years. I love working in this industry and couldn’t imagine working anywhere else.
My speciality is creating marketing strategies and plans that drive footfall, ticket sales and people through the door.
Oh, and I also have a podcast where I chat with inspiring people who also work behind the scenes in the visitor economy making the magic happen.
Visitor Economy Marketing Services
Marketing Power Hour
If you are a business in hospitality, tourism, leisure or events, you might have a marketing dilemma that you need an expert to help you seek clarity on quickly. A Marketing Power Hour can quickly help guide you or put you back on the right path.
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Bespoke Marketing
Are you looking for help, or an extra pair of hands, to work on a marketing challenge where you don’t have the time or in-house expertise to do it yourself? The Bespoke Marketing service is for clients who have a very specific brief.
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Marketing Mentor
If your organisation is short on marketing resources and needs some strategic guidance and support, a Marketing Mentor might just be the solution you’re looking for. I help CEO’s as well as junior marketers who need to learn more about the industry.
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Who are the Visitor Elves?
The Visitor Elves is a marketing service offered by me, Kelly Ballard. I work with a collective of freelance marketing specialists who bring different skills dependant on the needs of the project.
I’ve worked with visitor attractions, tours and experiences, pubs and restaurants, event promoters, Local Authorities, Business Improvement Districts (BID’s) and Destination Marketing Organisations and everything in between.
Book a free 15 minute chat now to see how I can help you
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Latest Podcast Episodes
Hear from people who work in the visitor economy of the West of England talking about their organisation, what they do, their tips for success and their story.
Ep.49 The Parkgate Hotel, AA Hotel of the Year (Wales) with Damien Martin
Behind the Scenes of Wales' AA Hotel of the Year 2024: Success Strategies from Parkgate Hotel’s Damien Martin. In the latest episode of the Visitor Elves podcast, I had the pleasure of chatting with Damien Martin, the General Manager of the Parkgate Hotel in Cardiff....
Ep.48 The Secrets of Content Marketing with The Content Emporium
Unlocking the Secrets of Effective Content Marketing with Charlotte Laing, The Content Emporium. In this episode, I chatted with the lovely Charlotte Laing, founder of The Content Emporium, a Bristol-based marketing agency. Their 46-strong team works for many clients,...
Ep.47 Visit West Food and Drink Forum
Visit West Food and Drink Forum Speakers Sept 2024. I’m thrilled to launch this season with a special collaboration episode featuring Visit West—the Destination Management Organisation for Bristol, Bath, North Somerset, and South Gloucestershire. If you’re short on...
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