Magical marketing strategies
for the visitor economy
that drive bookings ticket sales footfall
Hello!
If you have arrived here then you are probably someone who is interested in the visitor economy – visitor attractions, tourism, hospitality, experiences or placemaking.
I’m Kelly Ballard and I’ve been providing marketing services to businesses in the visitor economy for over 25 years. I love working in this industry and couldn’t imagine working anywhere else.
My speciality is creating marketing strategies and plans that drive footfall, ticket sales and people through the door.
Visitor Economy Marketing Services
Marketing Consultation
If you are a business in hospitality, tourism, leisure or events, you might have a marketing dilemma that you need an expert to help you seek clarity on. A One-to-One Marketing Strategy Consultation can help guide you or put you back on the right path.
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Bespoke Marketing
Are you looking for help, or an extra pair of hands, to work on a marketing challenge where you don’t have the time or in-house expertise to do it yourself? The Bespoke Marketing service is for clients who have a very specific brief.
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Marketing Mentor
If your organisation is short on marketing resources and needs some strategic guidance and support, a Marketing Mentor might just be the solution you’re looking for. I help CEO’s as well as junior marketers who need to learn more about the industry.
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Who are the Visitor Elves?
The Visitor Elves is a marketing service offered by me, Kelly Ballard. I work with a collective of freelance marketing specialists who bring different skills dependant on the needs of the project.
I’ve worked with visitor attractions, tours and experiences, pubs and restaurants, event promoters, Local Authorities, Business Improvement Districts (BID’s) and Destination Marketing Organisations and everything in between.
Book a free 30 minute chat now to see if I can help you
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Latest Podcast Episodes
Hear from people who work in the visitor economy of the West of England talking about their organisation, what they do, their tips for success and their story.
Ep.45 Bristol BID’s Tom Swithinbank – Transforming Bristol City Centre with sustainable solutions, art and more
Tom Swithinbank Project Manager for Bristol BID's - making Bristol city centre a more sustainable and enjoyable place to visitIn this episode, I’m going behind the scenes of Bristol City Centre and talking to Tom Swithinbank, whose work involves working with over 1200...
Ep.44 Wake The Tiger and the story of building a visitor attraction
Wake the Tiger: the creation of an amazement park with Managing Director Graham MacVoy. Wake the Tiger is the visitor attraction created by the creative and immersive Boomtown festival owners. The pandemic has a lot to answer for, but it gave Graham and his directors...
Ep.43 Tractors and Cream glamping and growing a YouTube channel with Vicki Jones
Tractors and Cream, Somerset: hotelier turned Glampsite owner Vicki Jones talks life, marketing and building a YouTube channel. In today’s podcast I’m heading to the Somerset levels to chat with award-winning Tractors & Cream glampsite owner Vicki Jones. "We...
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