Magical marketing strategies
for the visitor economy
that drive bookings ticket sales footfall
If you’re looking for marketing magic for your visitor attraction, tourism or leisure business, restaurant, bar, experiences or destination, you’re in the right place.
Led by Kelly Ballard (that’s me), a seasoned marketer with over 20 years of experience, Visitor Elves works with businesses that want to achieve more.
I have has spent years fine-tuning marketing strategies specifically for the visitor sector, helping destinations carve out their place on the tourism map and increasing footfall for both big names and lesser-known treasures.
My portfolio speaks for itself, from Bristol Zoo Project to Forestry England, Mendip Activity Centre to Marketing Cheltenham and many more in between.
My work isn’t just about driving numbers, it’s about realigning strategies to support each business’s unique vision and goals.
Whether you need a fresh marketing strategy, social media management, or simply an experienced hand to guide you through a complex project, Visitor Elves has the skills and knowledge to help – and if we don’t have it in-house, we know the perfect person to help.
I also host the Visitor Elves Podcast, where chat with other industry professionals to share stories and insights from behind the scenes of the visitor economy.
Visitor Economy Marketing Services
Marketing Power Hour
If you are a business in hospitality, tourism, leisure or events, you might have a marketing dilemma that you need an expert to help you seek clarity on quickly. A Marketing Power Hour can quickly help guide you or put you back on the right path.
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Marketing Strategy
Are you looking to become more strategic with your marketing? Are you fed up feeling overwhelmed and unsure whether you’re spending time and money in the right place? Let me help you create a marketing strategy that will bring the magic back to your marketing.
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Marketing Mentor
If your organisation is short on marketing resources and needs some strategic guidance and support, a Marketing Mentor might just be the solution you’re looking for. I help CEO’s as well as junior marketers who need to learn more about the industry.
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Who are the Visitor Elves?
The Visitor Elves is a marketing service offered by me, Kelly Ballard. I work with a collective of freelance marketing specialists who bring different skills dependant on the needs of the project.
I’ve worked with visitor attractions, tours and experiences, pubs and restaurants, event promoters, Local Authorities, Business Improvement Districts (BID’s) and Destination Marketing Organisations and everything in between.
Book a free 15 minute chat now to see how I can help you
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Latest Podcast Episodes
Hear from people who work in the visitor economy of the West of England talking about their organisation, what they do, their tips for success and their story.
Ep.51 Gloucester Food Dock with owner Sarah Mansfield
From Forgotten to Fabulous: The Gloucester Food Dock Story with Sarah Mansfield. This episode is a must-listen for anyone interested in urban regeneration, food tourism, or the transformative power of visionary development. Join us as we uncover the recipe for...
Ep.50 Increase Corporate Business with Helen Applin
Increase your corporate business in 2025 with Visit West. Corporate business, MICE otherwise known as Events, meetings, conferences, and team-building activities are excellent opportunities for generating income in the visitor economy, particularly during the shoulder...
Ep.49 The Parkgate Hotel, AA Hotel of the Year (Wales) with Damien Martin
Behind the Scenes of Wales' AA Hotel of the Year 2024: Success Strategies from Parkgate Hotel’s Damien Martin. In the latest episode of the Visitor Elves podcast, I had the pleasure of chatting with Damien Martin, the General Manager of the Parkgate Hotel in Cardiff....
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