Magical marketing strategies
for the visitor economy

that drive bookings ticket sales footfall

experiences attractions destinations events hospitality

If you have arrived here then you are probably someone who is interested in the visitor economy – visitor attractions, tourism, hospitality, experiences or placemaking.

Marketing Strategy Consultation with Kelly Ballard

I’m Kelly Ballard and I’ve been offering my freelance marketing and consultancy services for almost nine years and have a constant stream of clients, in an industry that I am just a little bit obsessed with.

My speciality is creating marketing strategies and plans that drive footfall, people through the door and bookings.

Visitor Economy Marketing Services

Kelly in the street looking up at a street performer walking on stilts. The performer is wearing a pink dress and has a mask on

Marketing Consultation

If you are a business in hospitality, tourism, leisure or events, you might have a marketing dilemma that you need an expert to help you seek clarity on. A One-to-One Marketing Strategy Consultation can help guide you or put you back on the right path.


Learn more

Artwork of a sloth hanging on a rope reading don't hang about book now before the Zoo closes

Bespoke Marketing

Are you looking for help, or an extra pair of hands, to work on a marketing challenge where you don’t have the time or in-house expertise to do it yourself? The Bespoke Marketing service is for clients who have a very specific brief.


Learn more

Kelly sitting at her desk holding an online consultation with a female client

Marketing Mentor

If your organisation is short on marketing resources and needs some strategic guidance and support, a Marketing Mentor might just be the solution you’re looking for. I help CEO’s as well as junior marketers who need to learn more about the industry.


Learn more

visitor Elves Logo

Who is Visitor Elves?

The Visitor Elves are a collective of talented marketing specialists working behind the scenes to provide a whole host of marketing services, led by me, Kelly Ballard.

I’ve worked with visitor attractions, tours and experiences, pubs and restaurants, event promoters, Local Authorities, Business Improvement Districts (BID’s) and Destination Marketing Organisations and everything in between.

Book a free 30 minute chat now to see if I can help you

‘Calendly’ app will open in a new tab.

Latest Podcast Episodes

Hear from people who work in the visitor economy of the West of England talking about their organisation, what they do, their tips for success and their story.

Ep.37 Working with Influencers in 2024 MARKETING INSIGHT

Ep.37 Working with Influencers in 2024 MARKETING INSIGHT

About Episode 37Influencers - who to work with, why and how in the visitor economy. Conversation with travel writer and content creator Claire Robinson from Weekend CandyWorking with the right influencers can help you make sales - but with the growing number of...

Bristol Zoological Society Logo
Forest Live Logo
Super Weston logo
Visit Cheltenham Logo
Forest of Dean & Wye Valley logo
Westonbirt logo