Client
Forest Live
“The work carried out by Kelly was really helpful, especially the analysis of our strengths and the wider market and emerging trends. This has been used by our new marketing manager as a basis for our new marketing strategy. It has definitely given us confidence to develop a better strategy and understand our events’ character and the language we should use to engage with our audiences and potential new ones.”
Review and recommend approach to marketing for the Forestry Commission’s outdoor concert brand ‘Forest Live’
Forest Live is a successful, well-established outdoor live music tour managed by Forestry England, with over 137,000 tickets sold annually through its seven forest locations.
Competition from other large outdoor events has increased significantly over the past ten years both in terms of ticket sales as well as the market for booking top artists.
In order to remain successful, Forest Live had to ensure that it continues to make itself a ‘choice’ venue for both customers and artists.
Work Involved
> Desk-based research – trends and competitor analysis.
> Consultation with artist agents, national and regional marketing teams including workshop hosting.
> Report with recommendations around a clear brand differentiation strategy, a marketing programme and resource requirements through a centrally managed function with suggestions for how to engage customers and artists before, during and after an event.
