Client
“As part of her role, one of Kelly’s key projects was the management of a Regional Growth Funded marketing initiative. This £1 million series of campaigns over three years, resulted in an impressive £70 million extra spend into the Bristol economy. During her time, Kelly managed a team that achieved inspirational work both on and offline with creativity and drive. Her work also supported other areas of the business, including the rebranding of Bristol Shopping Quarter.”
John Hirst ~ former CEO Destination Bristol
Head of Marketing for Destination Bristol 2011 to 2015
My work was all about creating and delivering Bristol’s strategic tourism marketing plan, overseeing a small team, and managing various agencies, including PR, digital marketing, and design.
I also played a key role in marketing liaison with VisitEngland, VisitBritain, and other partners, including travel trade, train and airline companies.
Achievements
> I project managed a new website and the content strategy for visitbristol.co.uk. During my time, the number of visitors grew from 1.1 million to 2.2 million.
> I planned and managed the three-year, £1 million ‘Growing Tourism Locally’ campaign funded by VisitEngland and the Regional Growth Fund (2012–2015). This campaign generated an additional spend of £70.8 million for Bristol.
> During my time, Twitter followers increased from just under 4,000 to over 25,000, and Facebook followers grew from around 2,000 to over 16,000. Instagram was in its early stages. Work developed on these platforms paved the way for the leading destination channels they have become today @visitbristol .
> I developed a new, cost-neutral A5 printed visitor guide format for the city that still exists today.
