Marketing Strategy Creation

Do you need a marketing strategy?

Have you got a marketing team but you need a fresh strategic perspective?

We can help.

Drop us a line at Kelly@visitorelves.co.uk

Create a marketing strategy that is focused on meeting your business targets.

Are you a business turning over at least £500k per year?

If this is you, you’re probably well-versed in the marketing calendar that drives footfall and ticket sales. However, you may need fresh thinking about your marketing strategy to navigate the next two years.

You may have found yourself increasingly turning to discounting to drive sales, but you know it’s not sustainable.
Perhaps you’ve had a change of marketing staff, or have a great team but quite inexperienced in strategic marketing.
Maybe you are a great marketing manager, but you want a fresh pair of eyes and some structured help to revisit your marketing strategy.
You could do with external support to drive your marketing efforts due to being swamped with day-today responsibilities.

You know that many businesses out there compete for a share in your customer’s leisure time, so it is important that you build a strong brand and excite your customer at every step of their journey with you.

The abundance of marketing options can be overwhelming, and a scattered approach won’t help you reach your business goals.

If this is you, then we can help.

We have created the Visitor Elves Marketing Framework to provide a structured approach to help businesses like yours drive footfall and bookings for visitor attractions, experiences and hospitality businesses.

We offer two options:

1. “Guided Marketing Strategy” the done-with-you service. We provide the framework, work with you to answer questions, analyse your options, and you form the final strategy and action plan.

2. “Complete Marketing Strategy” the done-for-you service. We provide the framework, work with you to answer questions, analyse your options, but we take the pain away and create the marketing strategy and action plan for you.

The Process

Workshops

A series of face-to-face workshops and meetings will be held to analyse, review, and plan all areas of your marketing.

Framework

We will work through the Visitor Elves marketing framework to form your strategy and actions. The process typically takes no more than 12 weeks.

Deliverables

A 2-year marketing strategy, 12-month priority plan and templates or systems for monitoring and reporting.

Business Direction

A clear understanding of what you need to do to move the dial. Prioritising actions and clearly focusing on what you need to do to meet your business goals.

A cost effective way to bring strategic marketing to your business – let’s get your marketing focused on what’s important.

Let’s do this.

Drop us a line to discuss which option is best for you: kelly@visitorelves.co.uk

Cost

> Marketing Strategy Services from as little as £2,490.

The strategy cost is dependent upon which option you choose and the number of products or services you wish to analyse.

The Marketing Mentoring Service is a great way to access continued support and accountability for implementing the strategy.

“I came across Kelly through listening to her Visitor Elves podcast, and I knew instantly that here is someone who is not only a creative thinker and insightful marketer, but someone who loves their work and champions the visitor economy.

I jumped at the opportunity to ask Kelly to produce strategic marketing proposals for Noah’s Ark, and she has done an amazing job.

She has such a breadth of knowledge and experience, Kelly has been able to understand the DNA of Noah’s Ark and to think about the changing market that we’re in, and to develop a fresh new strategy that embraces digital marketing and social media, as well as wider communications.

Kelly is both thoroughly professional and a real joy to work with, and I would recommend her very highly!”

Larry Bush ~ Managing Director, ‘Noah’s Ark Zoo Farm’